Fifth Brown Bag of the Semester – March 8, 2013

Chen-Chao Tao, Associate Professor: Department of Communication and Technology at National Chiao Tung University, Taiwan, and Fulbright Scholar in the School of Communication at Ohio State University

Complex information, attention, and memory: What eye movements can and cannot tell you and how to deal with (model) them

Chen-Chao Tao is Associate Professor in the Department of Communication and Technology at National Chiao Tung University, Taiwan, and Fulbright Scholar in the School of Communication at Ohio State University. He received his B.S. degree in power mechanical engineering from National Tsing Hua University, Taiwan, in 1991, his M.S. degree in communication technology from National Chiao Tung University, Taiwan, in 1996, and his Ph.D. degree in mass communication (major) and cognitive science (minor) from Indiana University, Bloomington, in 2006.

Before joining NCTU, he held several positions with Common Wealth Magazine, Taipei, Taiwan (天下雜誌), including Research Editor, Supervisor of the Information Center, and Deputy Manager of the Internet Department from 1996 to 2000. In 2000, he and six other founders launched a start-up company, Neobits Technology (新位元科技), which is acquired in 2003.

Dr. Tao brings a diverse background that includes cognitive science, engineering, communication, and entrepreneurship to the study of communication processes and effects. His research is trans-disciplinary and focuses on how structural and content features of mediated messages interact with psychological mechanisms to influence human attitudes, cognition, and behavior. His research articles appear in Human Communication ResearchMedia PsychologyCyberPsychology and Behavior, and New Media & Society.

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