Seventh Brown Bag of the Semester – October 25, 2013

Betsi Grabe and Ozen Bas, Department of Telecommunications, Indiana University

The Testosterone Factor: News Values as Gendered Frames in Covering U.S. Presidential Candidates

ABSTRACT:  The testosterone verve of Democrats has been ridiculed by Republicans, journalists, and comedians since the 1970s.  By 1992 Sidney Blumenthal (Gentleman’s Quarterly article) argued the Democratic Party was gender-stereotyped as unmanly nice and tolerant compared to the testosterone-secreting Republican mode of winner-takes-it-all. This gender-assignment still stands, evident in sharp criticism of President Obama for enduring instead of fighting Gov. Romney in the first 2012 debate.  A content analysis of the past six presidential elections examined verbal and visual news coverage of candidates to understand the deployment of gender frames in mediated politics. News values identified by Gans (1979) were reliably fitted to Bem’s (1974) Sex Role Inventory which gages dimensions of femininity/masculinity. This new instrument produced findings of a consistent pattern over time. Republican candidates were significantly more often wrapped in masculine frames like rugged individualism and patriotism; Democrats in feminine frames like altruistic democracy and responsible capitalism.

Shuo Tang, School of Journalism, Indiana University

Edo Steinberg, Department of Telecommunications, Indiana University

Yanqin Lu, School of Journalism, Indiana University

Race to Look Good: The Visual Representation of Presidential Candidates in Online Media

ABSTRACT: Through a framing analysis of 786 candidate images published online by major newspapers, newsroom blogs, and partisan blogs during the 2012 presidential campaign, the present study analyzes and compares how mainstream media and partisan blogs visually framed the presidential candidates. The results suggest that while the mainstream media kept a balanced view in framing the candidates, the liberal blogs did not specifically favor Obama over Romney. The conservative blogs, however, demonstrated their favorability by positively framing Romney and negatively framing Obama through the images they selected to publish.

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: