Final Brown Bag of the Semester – April 25, 2014

Tamara Kharroub, Ph.D. Candidate, Department of Telecommunications, Indiana University

Gender and social identity in transnational Arab Television

SUMMARY: In this talk I will present a series of studies and preliminary results from my Ph.D. dissertation, exploring the role of social identity and identification with media characters in the process of effects of gender media stereotypes. Given the transnational nature of the Arabic-language television industry and the great diversity between viewers in Arabic-speaking countries, the studies explore the media content in different Arab countries, the extent to which cultural and national identity in the Arab world influences selective exposure, identification with characters, self-categorization, and the effects of content on the viewers’ attitudes and beliefs particularly conceptions about sex-role ideology.


Paul Wright’s acknowledgements on the occasion of the last brown bag of the year:

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