Second Brown Bag of the Semester – February 6, 2015

 

Mona Malacane, PhD student, and Sean Connolly, PhD Student, Department of Telecommunications, Media School

Women’s Role in Action Movie Trailers: A Content Analysis Examining Sexual and Agentic Portrayals, 1982-2013

A content analysis of 155 theatrical trailers for action movies was conducted to examine the frequency and nature of women’s role in promotional materials and how this role has evolved over the past 30 years. The results show that fewer women were included in early action movie trailers (i.e. before 2000). When women were observed in action movie trailers, they were often physically sexualized and, in later years, more likely to be shown participating in the action elements of the trailer. Female agency and physical sexualization peaked at the turn of the century and has been followed by several blockbuster female-lead action films. Implications for how women in action movie trailers can affect box office sales are discussed.

 

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: